This is an area that many authors overlook at their peril. A book description is more than just a box on KDP that needs completing where anything will do nor, indeed, is it a general summary of a book.
Your amazing book cover design has left your potential reader with no choice but to click on your book to find out more about it. The book description is the clincher! It has to convince them that they must have this book and buy it now!
A compelling book description must:
- Hook the reader in the first few words
- Strike at the customers’ pain points (non-fiction)
- Build interest
- Include best-selling bullet points (non-fiction)
- Include a Call to Action to buy now!
Our copywriting experts have one mission and that is to design a highly persuasive book description that will have readers clicking the BUY button!
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